Despite the nation’s small size, Australians are the 8th biggest viewers of Pornhub. The online porn site, which is one of the world’s largest, recently provided us with a department store-sized window into the online viewing habits of our nation. Here are the key findings.
Note: This article contains explicit terms which some readers (and workplaces) may find offensive.
Pornhub, one of the world’s largest online porn sites, provides us with a department store-sized window into our online viewing habits of “mainstream porn”.
In 2017 Pornhub had 28.5 billion visits, up from 23 billion (24%) in 2016. According to internet analytics firm, Alexa, Pornhub is the 27th most popular website in the world. It ranked 18th within Australia (and 14th in the US, 15th in Canada, and 16th in the UK.)
Australians made the eighth highest number of visits to the website – the same position it held in 2016. Given the comparatively small population of Australia, its inclusion in the “top 10” suggests that Australians are, at the very least, curious about porn.
Here’s a snapshot of the geographies of online pornography down under.
Whereas two-thirds (67.3%) of Australia’s population in 2017 lived within the various state and territory capital city regions, these same areas accounted for about 90% of the unique pageviews to the multitude of porn category pages on Pornhub’s website. Melbourne and Sydney, which account for 40.6% of the population, made more than half of all visits to the site.
The significant over-representation of porn consumption from metropolitan Australia may also be explained, in large part, by better telecommunications infrastructure and faster internet download speeds compared to regional and rural Australia.
Australia’s top 10
Eight categories of porn were found in the top 10 most viewed categories across all Australia’s capital cities. There were: anal, big tits, hentai (a Japanese-influenced form of porn), lesbian, mature (“older women”, often 40-60+ years old), MILF (“glamourous older women”, often 30-50 years old), teen (18+), and threesome.
Lesbian was the most popular category of porn among Australians, ranking first across all state capitals. MILF ranked second for all metropolitan regions except Canberra, where hentai came in second place, pushing MILF into third spot. Teen(18+) porn proved to be more popular in Adelaide (equal second) and Brisbane (equal third) whereas threesome porn ranked third in Melbourne and Sydney. Anal took out third place in Perth.
Japanese-categorised porn made the top 10 in just three cities – Canberra (equal sixth); Melbourne (ninth) and Sydney (seventh). This was also true for Asian porn.
Transgender porn, made it into the top 10 in only two cities – Adelaide (ninth) and Brisbane (tenth) (and 11th in Perth).
Given the increased prominence of transgender porn at the 2018 AVN Adult Entertainment Expo, high-profile Australian performer Angela White recently shooting her first transgender scene with Chanel Santini, plus wider media and public debates on trans issues, more people, including heterosexual male porn viewers, will likely be watching transgender porn in the next year or two.
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