We’re all used to skimming past the boring parts of a reading assignment or a web article. But when researchers from RMIT University printed information in a weird, hard-to-read font, they found that people were more likely to remember what they read.
There’s a sweet spot, their experiments suggest: If the font is too chaotic, it becomes too hard to read. So they settled on small tweaks: Gaps in the lines of the letters, and a slight backwards tilt (the opposite direction as the slant in the more familiar italic type).
But don’t use it everywhere: They suspect that if we get too used to reading in Sans Forgetica, its memory-boosting effect will fade.