Shopping Showdown: Amazon Pantry Vs Coles Vs Woolworths

Now that Amazon is getting into the grocery business locally, there's more competition for the big two, Coles and Woolworths. But is there a margin to be had through Amazon? I put together a simple shopping basket to compare Amazon with Coles and Woolies.

I've gone for a basic shopping basket with the usual staples.

  • Bread
  • Milk
  • Weet-Bix
  • Vegemite
  • Coca Cola
  • Doritos
  • Pasta
  • Mince
  • Pasta Sauce
  • Vanilla Ice Cream

Here's what I found:

Item Coles Woolworths Amazon Pantry
Bread Coles Bakery White Sandwich Bread Loaf (680g): $1.80 Woolworths Fresh Bread White Extra Soft Loaf (680g): $1.80 Not available
Milk Coles Full Cream Milk (2l): $2.00 Woolworths Drought Relief Full Cream Milk (2l): $2.20 Not available
Weet-Bix Sanitarium Weet-Bix Family Pack (1kg): $4.00 Sanitarium Weet-Bix (1.2kg): $4.00 Sanitarium Weet-Bix (375g): $2.69 (Interesting that Amazon autocorrected to Sweet Box)
Vegemite Vegemite Spread (220g): $3.85 Vegemite Spread (280g): $5.00 Not available (but the brand is used in the title of some erotic fiction!)
Coca Cola Coca-Cola Classic Cans Soft Drink (30 * 375ml pack): $22.50 Coca-Cola Classic Cans Soft Drink (30 * 375ml pack): $38.05 Coca-Cola Classic Cans Soft Drink (36 * 375ml pack): $27.00
Doritos Doritos Original Corn Chips (170g): $3.30 Doritos Original Corn Chips (170g): $2.50 Doritos Original Corn Chips (170g): 12 pack for $30.00
Pasta San Remo Spaghetti No 5 (500g): $1.95 San Remo Spaghetti No 4 (500g): $1.95 San Remo Instant Spaghetti (500g): $1.95
Mince Coles 3 Star Beef Regular Mince (1kg) $7.00 Woolworths Beef Mince (1kg): $7.00 Not available
Pasta sauce Raguletto Napolitana Pasta Sauce (500g): $1.70 Raguletto Napolitana Pasta Sauce (500g): $1.70 Raguletto Napolitana Pasta Sauce (500g): $2.68
Vanilla Ice Cream Blue Ribbon Classic Vanilla Ice Cream (2L): $4.90 Blue Ribbon Classic Vanilla Ice Cream (2L): $4.90 Not available

Conclusions

There's no subtle way to say this - on my basic shopping basket, shopping at Amazon Pantry still means I need to go to the supermarket. There's no fruit and veg, no cold products and even with basic staples the range is pretty skinny.

It's not ready for the big time yet.


Comments

    Is Amazon even trying in Australia? Poor...very poor Bezos. Booooooooooo

    I'm assuming you ad postage to Amazon too???

      Keep in mind, some of us don't have an Amazon store local, although then I guess you wouldn't even bother. :)

      Depends on whether you're a Prime member. It's worth noting that the others also charge delivery if you choose to shop online which is why I didn't;t mention it. If you're shopping in-store then Amazon is not likely to be in your thinking.

        Given that Amazon's content is somewhat like the corner store when comparing content to the other two, I don't think it should even be on the list. They have a long long way to go before they will even be relevant when compared to Australia's eBay, Woollies and Coles. Their prices are a sad indictment on their ambition to outdo local competition too.

    Are the groceries from the warehouse in Melbourne?
    Would you really want mince (ground beef) that was freighted from Melbourne to your home?

    It's amazon PANTRY. If you keep ice cream, mince and milk in your pantry, you are doing it wrong.

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