Now that Amazon is getting into the grocery business locally, there's more competition for the big two, Coles and Woolworths. But is there a margin to be had through Amazon? I put together a simple shopping basket to compare Amazon with Coles and Woolies.
I've gone for a basic shopping basket with the usual staples.
- Coca Cola
- Pasta Sauce
- Vanilla Ice Cream
Here's what I found:
|Bread||Coles Bakery White Sandwich Bread Loaf (680g): $1.80||Woolworths Fresh Bread White Extra Soft Loaf (680g): $1.80||Not available|
|Milk||Coles Full Cream Milk (2l): $2.00||Woolworths Drought Relief Full Cream Milk (2l): $2.20||Not available|
|Weet-Bix||Sanitarium Weet-Bix Family Pack (1kg): $4.00||Sanitarium Weet-Bix (1.2kg): $4.00||Sanitarium Weet-Bix (375g): $2.69 (Interesting that Amazon autocorrected to Sweet Box)|
|Vegemite||Vegemite Spread (220g): $3.85||Vegemite Spread (280g): $5.00||Not available (but the brand is used in the title of some erotic fiction!)|
|Coca Cola||Coca-Cola Classic Cans Soft Drink (30 * 375ml pack): $22.50||Coca-Cola Classic Cans Soft Drink (30 * 375ml pack): $38.05||Coca-Cola Classic Cans Soft Drink (36 * 375ml pack): $27.00|
|Doritos||Doritos Original Corn Chips (170g): $3.30||Doritos Original Corn Chips (170g): $2.50||Doritos Original Corn Chips (170g): 12 pack for $30.00|
|Pasta||San Remo Spaghetti No 5 (500g): $1.95||San Remo Spaghetti No 4 (500g): $1.95||San Remo Instant Spaghetti (500g): $1.95|
|Mince||Coles 3 Star Beef Regular Mince (1kg) $7.00||Woolworths Beef Mince (1kg): $7.00||Not available|
|Pasta sauce||Raguletto Napolitana Pasta Sauce (500g): $1.70||Raguletto Napolitana Pasta Sauce (500g): $1.70||Raguletto Napolitana Pasta Sauce (500g): $2.68|
|Vanilla Ice Cream||Blue Ribbon Classic Vanilla Ice Cream (2L): $4.90||Blue Ribbon Classic Vanilla Ice Cream (2L): $4.90||Not available|
There's no subtle way to say this - on my basic shopping basket, shopping at Amazon Pantry still means I need to go to the supermarket. There's no fruit and veg, no cold products and even with basic staples the range is pretty skinny.
It's not ready for the big time yet.