An Aussie Startup Just Launched Gum You Can Swallow

Image: Getty Images

Mast Chew is a new brand of Aussie chewing gum that you can safely swallow. Made from 100% natural and organic ingredients, it's being marketed as a healthy alternative to the likes of Extra which use artificial sweeteners. Here are the details!

While growing up, you probably got badgered by your mum to not swallow gum because it stays in your gut for seven years. While this is plainly bupkis, it can cause a number of gastric issues due to the body's inability to break it down.

Mast Chew is looking to change this with a plant-based gum made from Pistacia Resin. The product contains no synthetics, latex, colours, additives or artificial sweeteners. It's also 100% sugar-free.

Here's the slightly dubious product pitch from the company:

Used for thousands of years to maintain gut health and treat abdominal related issues including heartburn, gastric and intestinal ulcers, Pistacia Resin is a mastic-like secretion from the Pistacia genus of trees, and is combined with Xylitol and mint to create a unique yet familiar minty fresh flavour and texture that cleanses the mouth and soothes the stomach.

Offering antimicrobial benefits, Mast Chew assists in the aid of dental hygiene by preventing tooth decay and eliminating bad breath. Chewing of gum has also been linked to reduced stress, improved memory function and decreased hunger levels by mimicking the rhythmic act of chewing food.

We wouldn't know about all that, but anything that stops people spitting their gum onto the footpath for other people to step on gets our vote.

Mast Chew is available in 16-piece blister packs for $4.50 or 35-piece plastic bottles for $6.95. You can find out more at the company's website. Let us know if you're keen for a taste test and we'll make it happen!

No, Chewing Gum Does Not Stay Inside You For Seven Years

If you chewed gum as a kid, chances are some well-meaning adult told you not to swallow it, lest it remain stuck in your digestive system for all eternity (or seven years, or some other lengthy period). That might be a pretty good way of convincing kids not to eat gum — it worked on me as a child — but if you're committed to the cause of truth, it's worth remembering that it is total BS.

Read more


Comments

    I sooo mis-read that headline at first.

    I'd love to give it a chew

    Hey I'm keen for a taste test. I've been on the look out for a healthier gum to chew! Thanks

    I'd like to do a taste test!

    You know there's no reason you can't swallow any other gum right?

      There are good reasons.. primarily adhesions and bezoars. The vast majority of the time you'll just end up with a lump of chewing gum in your poop, but that doesn't mean there's "no reason" not to do it.

      If that were the case then there's "no reason" not to eat woodchips, iron filings, ball bearings, and bits of stray plastic.... at least if your logic is that indigestible things cause no harm.

Join the discussion!

Trending Stories Right Now