YouTube Is Now Showing Two Ads In Front Of Some Videos

Have you ever clicked ‘skip’ on a YouTube ad just for it to serve you up another one? More users are reporting instances of seeing ads doubling up in front of some videos, and people are understandably annoyed about it.

Most evidence indicates these double ads started sometime last year, though since mid 2018 the test appears to be rolling out to more users. In a video showing a double ad, many commenters complain that they have just started getting instances of double ads, or in some cases getting doubles on every video.

The type of ad seems variable – in some cases a skippable survey, in others regular skippable ads or unskippable 30 second ads. If you’re getting a double ad, it will display text indicating “ad one of two” according to one Reddit commenter.

Some people have speculated that the doubled ads are part of a push from YouTube to get more people signed up for the ad-free YouTube Red service, though Cord Cutters believes it’s more likely a way creators can get improved ad revenue in a time when more and more people are using ad blockers.

“YouTube has long been helping brands connect with audiences around the world and we’re always testing new ways to surface relevant ads,” a YouTube spokesperson told Lifehacker when asked about the doubled ads.

Have you been seeing double ads on YouTube videos? Tell us in the comments!


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