The 'Budget' iPhone XR Is All About The Reality Distortion Field

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It's said that Steve Jobs had the ability to walk into a room and convince people about almost anything. This ability was often called the "Reality Distortion Field". And it seems Apple has kept that field strong, deeming that the iPhone XR - which costs up to $1479 - is going to help Apple reach more people. I think what Apple actually meant was more rich people.

At today's product launch, Apple’s senior vice president of Worldwide Marketing said “iPhone XR helps us reach even more people with the latest iPhone innovations".

I'm at a loss as to how a device that has an entry-level price of $1299 can be seen as a product for the budget conscious. Just to re-cap, here's what Apple will be charging for the iPhone XR:

  • $1299 for 64GB
  • $1299 for 128GB
  • $1479 for 256GB

The decision makers at Apple have never been interested in the lower-end of the market. They've reached the trillion dollar market capitalisation mark by focusing on high-value and high-margin products. But along the way they have kept some more affordable products in their range.

iPhone XR: Australian Price, Specs And Release Date

Today, Apple lifted the curtains on its shiny new 'budget' iPhone; the XR. You're probably wondering how it compares to its bigger siblings - the iPhone XS and XS Max - and how much money you can expect to save. Here are the Australian specifications, pricing details and release date.

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Even in a world where you can buy a $10,000 MacBook Pro, there's a $1499 MacBook Air and a $749 Mac mini. And, until today, there was the iPhone SE which you could pick up for under $550 if you shopped around. And while that's not in the realm of sub-$200 Android handsets, it was "affordable" in Apple terms.

Clearly, Apple has made a business decision to focus its energy on higher margin products and to consolidate its manufacturing around the new form factors. The "new" entry level iPhone is now the two-year old 4.7-inch iPhone 7 which costs $749 - a significant increase on the dumped iPhone SE.

And that tells you a lot about Apple's strategy. They'll charge a significant premium for new products while leaving a few increasingly expensive crumbs behind.


Comments

    If the story is about a reality distortion field, then the journalist shouldn't create one of their own.
    And, until today, there was the iPhone SE which you could pick up for under $550 if you shopped around. And while that's not in the realm of sub-$200 Android handsets, it was "affordable" in Apple terms.
    Clearly, Apple has made a business decision to focus its energy on higher margin products and to consolidate its manufacturing around the new form factors. The "new" entry level iPhone is now the two-year old 4.7-inch iPhone 7 which costs $749 - a significant increase on the dumped iPhone SE.

    If you 'shop around' then the iPhone7 can be had from $431-$589 quite easily. Sure the $749 is the list price currently, but the iPhone SE list price was more than $550 as well.
    So effectively, the entry level price hasn't changed, if one 'shops around'.
    Also, check the article on Gizmodo, it lays out the other main phones at the same specs, the XR comes in competitive price wise.
    https://www.gizmodo.com.au/2018/09/how-cheap-is-the-iphone-xr-really/

    I wish they had made a new SE, and priced it at $499, but the XR is good value for the specs you get, and on par with the other major players in smartphones.

    Glad i jumped ship to android earlier this year

    granted the Nokia 6.1 isnt all its cracked up to be
    - its a little too underpowerd
    - light on ram
    - androidOne issues like
    - cant rename device
    - cant install apps to SD Card
    - poor positioning of camera, flash and finger print reader
    - no inbuilt step counter (it would have been nice)

    but there is no way in hell that that the new iPhone is 3 times better.

    Last edited 13/09/18 1:33 pm

    Apple could annihilate the smartphone market if they made a $400 phone but they refuse to. Such a huge market Apple could easily dominate.

      Apple have some of the best phones on the market.

      They dont need to compete on price.

      Last edited 13/09/18 7:47 pm

        China and India are some of the biggest smartphone markets in the world. And they all buy sub $400 android phones because they can't afford iPhones. Apple could easily dominate that market with a $400 iphone.

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