Microsoft Has A New Trick To Scare You Off Google Chrome

All is fair in love and browser wars. In a bid to claw back some much-needed market share, Microsoft is implementing a rather cheeky "feature" in its Edge browser. When users attempt to download Mozilla Firefox or Google Chrome, they are now confronted with a pop-up window warning them that Edge is "faster" and "safer". No, really.

Microsoft appears to be adopting the strategy of certain political parties we won't mention. Namely: If you can't beat the competition, resort to fear mongering.

Here is the message that now confronts Edge users when they attempt to download a rival application from inside the browser:

You already have Microsoft Edge — the safer, faster browser for Windows 10.

The user is then given the option to stick with Microsoft Edge (highlighted in blue as the default setting) or "Install anyway" - which doesn't sound alarmist at all. Some users have voiced displeasure at the new dialogue box, with developer Sean Hoffman summing up the online sentiment nicely:

"What kind of slimy marketing cesspool crap is this Microsoft?" Hoffman tweeted. "I proceed to launch the Firefox installer and Windows 10 pops this up? If I wanted to use your browser, I would."

Currently, the warning is only present in fast ring test versions of Windows 10 via the Windows Insider Program.

In an official statement, Microsoft said it is "currently testing" this functionality and listening to customer feedback. If that's true, we don't imagine this process will make it into the next Windows 10 update. But stranger things have happened.

In any event, users will still be free to ignore Microsoft's entirely baseless warnings about installing a rival browser. As Microsoft notes:

"Customers remain in control and can choose the browser of their choice." How very big of them.

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[Via Cnet]


    It's a bold claim but they really need to cite how they came to that conclusion.

    If this takes off, I wonder if Microsoft will have intervention pages for all their products. "Don't buy a PS4 Pro, the Xbox One X can play 4K HD disks." "Don't download OpenOffice"

      I am seeing it now, and MS is claiming Edge is faster using Jetstream 1.1. You can run the test in different browsers. Just google it, or just to

      Well it's safer because it has no functionality that other browsers have.

    Pffff. Good luck with that. MS will need it.

    So it will be yet another message ill ignore before installing google chrome.

    how is this any different than say for example loading youtube in edge and having google constantly harassing you to load it in chrome instead?

    I decided to give Edge, with Bing, a go for a month a while back. I spend a lot of the day in browser so it was going to be quite impactful. I found it to be as fast, if not faster, than Chrome. And I liked the Tab Preview and Set Aside features. Plus you can earn Bing rewards which may interest some. I know Bing seems to get a bad wrap, but honestly the search results for what I was looking for (mostly tech stuff) were on a par with what Google spits up.
    There's a lot of automatic hate for MS, but sometimes it's worth trying things out.

      I agree with this, and on top of all the reasons you gave:

      Using Edge gives you better battery life

      Not only is it tightly integrated into the OS, and all the power optimisation that can go along with that, it uses substantially less RAM than Chrome does.

      I'm not surprised. Google Chrome is actually a bit of a bloated mess nowadays. Open up Task manager and you'll find like 14 processes running, + how many chrome extensions you're running.

      I don't think Edge is bad per se, but I don't think it has full support for browser HTML standards (although I admit I haven't checked recently).

      As it is, I use Firefox atm, mainly because it's still a popular browser and it seems quite fast still.

      This subject of this very article is one of many good reasons why MS gets automatic hate.

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