How I Succeeded: KX Pilates' Aaron Smith

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How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Aaron Smith, founder and CEO at KX Pilates.

Current gig: CEO, KX Pilates

Location: Melbourne, Australia

Current mobile device: iPhone 7

Current computer: 11-inch Macbook

One word that best describes how you work: Playful

What apps/software/tools can't you live without?

Uber, Xero, Google Maps, WhatsApp, My Calendar and KX Booking App :)

What social network do you find the most useful?

Instagram

What were the most important lessons you learned while growing your business?

  1. Don’t be too ambitious
  2. Test and measure. Assumptions are no longer acceptable
  3. Enjoy the journey and stop and reflect often
  4. Celebrate any win and use any excuse for a party
  5. Failure is just an expensive lesson
  6. Keep moving and never stop learning

What has been the most surprising part of your business journey?

My now wife became involved in the business five years ago. I think she is just as passionate, if not more, about the business as me. It’s amazing to be able to share the business journey together.

The other thing is realising that my business really does change lives. That’s powerful.

What everyday thing are you better at than anyone else?

Making meaningful connections. I value strong relationships and I think this helps my ability to quickly develop a repour, trust and respect.

What's your sleep routine like?

Regular - eight hours per night.

What advice would you offer to other businesses on how to succeed?

A quote I live by and believe in: "Care more about your customer than the money you will make from them, and you will be successful." - Jim Rohn

Also: Create an experience your customer cannot go anywhere else to get. People do business with people they like. Company culture and customer experience is king!


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