Here’s Everything Apple Announced Today

Here’s Everything Apple Announced Today
Image: Apple

The show is over and the Reality Distortion Field has been lifted from the Steve Jobs Theater. Apple announced a number of new products – and didn’t release a couple of highly anticipated products. Here’s everything they did announce.

New Premium iPhones

As expected, two new premium iPhones were announced.

The 5.8-inch iPhone XS and 6.5-inch iPhone XS Max come with Super Retina displays, an improved dual camera system and the new A12 Bionic chip – the first 7-nanometer chip in a smartphone – that Apple says is faster than its predecessor while being more power efficient.

The new processor comes with Apple’s Neural Engine – a machine learning engine that the company claims can execute 5 trillion operations per second compared to 600 billion in A11 Bionic.

The new iPhones will feature iOS 12.

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The sting in the tail is the price.

iPhone XS and iPhone XS Max will be available in 64GB, 256GB and 512GB capacity models in space grey, silver and a new gold finish.

Pricing for the iPhone XS is

  • $1629 for 64GB
  • $1879 for 256GB
  • $2199 for 512GB

Pricing for the iPhone XS Max is

  • $1799 for 64GB
  • $2049 for 256GB
  • $2369 for 512GB

Pre-orders launch tomorrow with availability to follow on Friday 21 September 2018.

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A New “Budget” iPhone

Apple also realised a new “budget” iPhone. The 6.1-inch display sites between the iPhone Xs and iPhone Xs Max but is an LCD, rather than OLED, display. Apple is calling this “breakthrough” edge-to-edge display Liquid Retina.

The iPhone XR gets the new A12 Bionic Chip but, unlike the premium models that get a dual-camera system, the iPhone XR gets a single, wide-angle camera. It’s also a dual-SIM handset.

As I noted yesterday, there have been some supply issues. That’s likely why local pre-orders for the iPhone XR aren’t kicking off until Friday, 19 October with availability beginning a week later.

The iPhone XR will come in white, black, blue, yellow, coral and product(RED).

Pricing for the iPhone XR is

  • $1299 for 64GB
  • $1299 for 128GB
  • $1479 for 256GB

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Apple Watch Series 4

Along with a speed bump, courtesy of a new S4 processor, the updated Apple Watch shifts to larger displays at 40mm and 44mm, up from 38mm and 42mm all the previous models offered. The speaker is 50% louder and has been optimised for phone calls, Siri and the new Walkie-Talkie app. The microphone has been relocated to reduce echo.

The most interesting announcement that came, in my opinion, was the release of a new ECG app which has been been given “De Novo” classification by the US’ Food and Drug Administration group. This is a way of classifying medical devices as low-to moderate-risk and meet all the requirements for classification as a certified medical device as long as the maker explains the risks and benefits of using the device and how the device’s efficacy can be ensured through proper use.

But while the ECG capability is built into the device, the accompanying app to use it won’t be available all later this year and it will only be available in the US – presumably because local rules don’t allow something to be called an ECG device without local certification.

There’s also fall detection that includes alerting which works with an enhanced gyroscope and accelerometer array. That opens up the Apple Each as a useful tool for older people and others at risk of falls.

As well as the “basic” Apple Watch, there are Nike and Hermes variants that offer different bands and custom watch faces.

Pre-orders for the Apple Watch Series 4 launch tomorrow with availability to follow on Friday 21 September 2018.

Apple Watch pricing is dependent on a number of factors including whether you want the GPS or GPS and Cellular model, an aluminium or stainless steel body and the type of band.

The GPS-only models start at $599 for the 40mm option and $649 for the 44mm version. Cellular comms adds $150 to those prices.

The Hermes models go all the way to $2299.

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