Facebook's investigation into thousands of apps that had access to large amounts of data has claimed the scalp of myPersonality while over 400 other apps have been suspended.
In a blog post, Facebook announced that there have been over 400 apps suspended as a part of the ongoing investigation into user data access.
The myPersonality app has been banned from Facebook after failing to agree to an audit and for sharing information with researchers and companies with limited protections in place. The app had already been suspended since April as a part of this investigation.
Just as we all thought the dust was settling on the whole Cambridge Analytica thing and the funny memes from Mark Zuckerberg's visit to Congress had run out of steam we find out that at least 200 more Facebook apps were collecting data and sharing it without our permission.
Approximately 4 million Facebook users accessed the app and will be notified that their data may have been misused.
Concerns surrounding developers and how data has been used has resulted in over 400 apps being suspended from Facebook since their investigation began.
The investigation was announced by Mark Zuckerberg in a post on March 22. The investigation focuses on apps that had access to large amounts of user data prior to changes made to Facebook's privacy policies in 2014. The post declared that any developers under investigation that don't agree to an audit will be banned. MyPersonality is the first such app to fall prey to this.
I read an interesting quote over the weekend. To paraphrase, it said that if someone built a massive data gathering system a couple of decades ago, it would be called a surveillance operation. Today, it's called social media. What we now know is that a data analytics firm, Cambridge Analytica, harvested data from about 50 million Facebook profiles and used their analysis to predict how they would vote and to craft messages that would influence what they would do at the ballot box during the 2016 US Presidential election. The issues here are significant and go to the heart of how data is used.