Telstra has launched a bunch of new mobile plans as part of the company’s T22 strategy. The new consumer mobile and tablet plans are the first in a series of changes Telstra is introducing to simplify products, eliminate customer pain points and create all digital experiences. Along with the new plans, the Telstra 24/7 app has been given a facelift.
Telstra is offering customers the option of replacing excess data charges in Australia with back-up Peace of Mind Data if they run out of their included allowance. What that means in practice is that when you hit your data allowance, instead of being charged for extra data which is what happens now, you’ll be dropped back to 1.5Mbps until your billing period rolls over and your allowance is reset.
The company said Peace of Mind of Data is not suitable for HD video or high speed applications, and means that some webpages, video/social media content and files may take longer to load and will be slowed further during busy periods.
There’s also a new plan, the $199 Ultimate plan which offers unlimited data, subject to fair use, with no need to drop back to the “peace of mind’ 1.5Mbps.
The company also announced another $5 billion of investment in their network over the three years to cater for increased mobile data use which, it said, is currently growing at 50 per cent each year.
One of the promises made by Telstra when they announced their T22 strategy was that they would be simplifying the plans they offer.
Telstra has also released a redesigned Telstra 24/7 app for customers to access and control their services. I noticed this over the weekend and the update does make the app easier to use for both business and personal accounts.
More changes are coming. Telstra CEO Andy Penn said “Our customers have told us that they don’t want to pay for things that they don’t use and therefore in October we will be launching more choice for customers allowing them to add services they value to their base plan”.
Those plans for October will be headlined by new entertainment choices he added.
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