Choovie Lets You Buy ‘Empty’ Cinema Seats On The Cheap

Choovie Lets You Buy ‘Empty’ Cinema Seats On The Cheap
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Choovie is a new service that offers dynamic ticket pricing by combining real-time data capture and consumer analysis, along with automated Netflix-style notifications. It currently has 40 partner venues. Pricing for cinema sessions is based on session popularity. When there are plenty of empty seats, the prices lower than when a session is nearing capacity.

Choovie is trying to attract investors though Equitise with plans to raise up to $700,000 in capital by getting people to invest $250 or more.

Choovie Co-founder & CEO Sonya Stephen said the company is making going to the movies affordable for everyday Australians as well as increasing revenue for cinemas.

“What’s really exciting about Choovie is that we can forecast demand for any movie session, at any cinema in Australia, and price it in real-time”.

Choovie thinks the opportunity lies is cinema occupancy rates which are less than 20% globally. One of the big issues, they say, is price. Recent data from Screen Australia shows that since the year 2000, almost 7 in 10 Australians (69%) have been to the cinema at least once per year, with an annual average of about four visits each year per person. But the frequency of visits declining.

But Choovie says their active subscribers buy an average of 13 tickets per year compared to Australia’s average of 3.5 times.

There’s little doubt price is a significant issue for many people. But there’s quite a wide range in what’s on offer. For example, my local Village Cinema quoted a price of $25 for an adult to see Ant-man and the Wasp in 2D on a VMax screen. But the local Reading theatre offered the same film for $10.50. While that was in a smaller theatre it wasn’t a terrible experience by any stretch.

Looking at Choovie today, there are sessions for several new release movies at under $10. But they are still limited in how many theatres they look at with just 40 or so listed although that number is increasing.

Choovie is free to join although anyone can use the service without a membership. But members get notifications about new movies using their app – there are iOS and Android versions. If you join, there’s a $10 credit you can use when you book a movie through the service.


  • Ticket prices in this country are just stupid. I probably sit in the 3.5 per year bucket. A big marvel one, a big star wars one, a big kids one probably. And of course the rare Tarrintino ones.

  • Considering the typical trip to the cinemas is going to require a small loan?
    A typical experience for me is paying an exorbitant fee to get 30 minutes of adds and some random a few rows back with a terrible cough.
    These days I’m in the same boat as @darren but I often wonder why I bother at all.

    • I’ve been fortunate to live near a couple of independent cinemas where the prices are far more reasonable. One local has a flat $10.50 per ticket all sessions and all movies. Another had a max of $12 for an adult and less for kids and concessions. That’s why I stay away from the large chains.

      • I have no reason why I should not go to my local Metro cinema.
        Friendly staff, good seats, screen, audio and pricing.

        Only problem I can see with this is… me. In future I think I’ll make the effort. 🙂

    • The fact that I can rent it without even having to leave the house a few months after release, have comfy recliners, a pause button and my own snacks, plus anyone else can watch for no extra charge, the cinema is on the way out.

      It’s really more of a social thing now, going with friends or a date with the wife. Kids still love it though, so we’ll usually hit up the big Pixar ones.

  • This sounds like a brilliant idea, but at the moment there are none on this Choovie site to choose from, in Victorian Metropolitan independent cinemas, let alone the big chains.

    We live a 5min walk from a Village multiplex, and Hoyts a short drive away, but the price of entry to these places is eyewateringly steep for a single person it’s digestible, but for an extremely modest family outing tickets and soft-drinks set us back at least $150 (enough to buy an android TV box + 6 months streaming payperview entertainment).
    OTOH, we sometimes get gifted GoldClass/DirectorsLounge tix, but are then faced with a grim choice of teen action flick or children’s animated feature, neither really adult-fodder or worth watching on the ‘big screen’.
    I think movie chains need to readjust their business strategy and adapt to local customer demographics; which is where the smaller / independents really succeed.

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