How I Succeeded: LULUMPR's Lama Tayeh

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How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Lama Tayeh, founder and CEO of LULUMPR.

Current gig: Founder & CEO of LULUMPR a Digital PR, Agile Marketing, and Communications Strategy Company that partners with high-growth startups, technology companies, and tech-enabled brands to help fast track their visibility, tell their story, connect with their audiences and drive engagement.

Location: Melbourne, Australia

Current mobile device: iPhone 8

Current computer: MacBook Air

One word that best describes how you work: Collaboratively

What apps/software/tools can't you live without?

Twitter, LinkedIn, Telegram, Headspace, iCalendar, ai.x Assistant, Slack, Audible, and Spotify.

What social network do you find the most useful?

Twitter & LinkedIn.

What were the most important lessons you learned while growing your business?

The two key assets for any successful leader are health and time. Entrepreneurs, Founders, Executives and Business Leaders should prioritise self care, and consciously make time to keep healthy: physically, emotionally and mentally.

For me health and time are on top of my none negotiables. Simply if you don’t have your health you can not function, and your time is another precious asset. I can’t stress enough on the importance of focussing your time on worthwhile activities. It’s very important to be mindful of how you use your time and who you spend your time with. After all you can always make more money but you can’t make more time or go back in time.

What has been the most surprising part of your business journey?

I would’t call it surprising, but more of a great re-assurance to know that values remain at the heart business success. Values are critical for business and matter more than ever before. Values are an important part of my business journey. I am a firm believer that It's you, your values and your company's values, are what makes business success work. Your values help define who you are as a leader, and will shape and influence your business, its culture, and how you do business.

I always say business is not a brand or a company doing business, with another business or brand. It's people doing business with other people based on synergies, values alignment, mutual trust and respect.

What everyday thing are you better at than anyone else?

Having a growth mindset and respect for time ( by that I mean other people’s time as well as my own time), along with my super focus, agility and creativity in keeping on top of all the latest when it comes to technology, media and business.

What's your sleep routine like?

A good night sleep is very important to me, and I take my daily sleep and rest time very seriously. I usually sleep between 6.5-7.5 hours.

My evening wind-down ritual consists of: no devices or screens, a good book, herbal tea, meditation, and then over & out until the next morning.

What advice would you offer to other businesses on how to succeed?

How one measure’s and defines success is personal, wether it’s business bottomline related success, or certain milestone achieved, success is how you chose to define it.

However you choose to define success, my advice and top tips on how to succeed are:

  1. Mater Growth Mindset: In business there are always things that will be outside of your control. However, you can always control your own ability, by continuing to learn and improve which is one of the keys to success.
  2. Have Vision, Guts & Grit: maintain focus on your business vision, have the courage to follow through weather its your own business that you're building, or your leadership career within the company that you work at. Let your persistence and passion fuel your grit which will give you control on your forward momentum towards your success.
  3. Maintain Flexibility & Agility: in today’s ever-evolving digital landscape, and as technologies continue to advance, it’s important for businesses & leaders alike to maintain flexibility and agility to be able to succeed with meeting their business needs, and stay to on top of their game

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