Apple Denies ‘Planned Obsolescence’ Claims

Apple Denies ‘Planned Obsolescence’ Claims
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We’ve heard this riff being played before. Apple is about to release a new version of iOS and a new iPhone will follow. Folks download the update and discover that their previously OK iPhone is slowed down so they feel that they are being pushed towards an expensive upgrade by Apple as part of a program of planned obsolescence. Naturally, Apple has denied this. And what they have to say on the matter is an interesting contrast with Samsung’s recently stated view during a court case.

On Monday, during the WWDC 2018 opening keynote, Apple’s software engineering kingpin, Craig Federighi, said iOS 12 will improve the performance on all devices it’s installed to – going all the way back to the iPhone 5s and original iPad Air. Those are devices that were released five years ago.

Long-time Apple follower John Gruber spoke with Apple’s VP of marketing Greg Joswiak and VP of AR/VR engineering Mike Rockwell for his The Talk Show podcast. In that broadcast, Joswiak was asked specifically about planned obsolescence. Here’s what he had to say:

Which is about the craziest thinking in the world, where I give you a shitty experience so you go buy our new product. Software updates are super important. You have got to remember, we’re supporting devices that were introduced in 2013. Devices that are more recently introduced – iPhone X – are a lot faster than those, just by the nature of how fast our chips have gotten. We’ve got the fastest chips in the business. Our chips last year are faster than theirs this year.

Apple has put some data on their iOS 12 Preview site, saying apps will launch twice as fast under heavy loads, the keyboard appears 50% quicker and access to the camera from the lock screen is 70% quicker on older devices than with iOS 11.

That’s good news as some recent research from Finder found people are hanging onto their smartphones for longer – with many saying they planned to keep their current phones for three years rather than two – the typical period for a contract with a carrier.

Of course, Apple has been under fire over the recent battery issue where they were slowing down iPhones in order to preserve battery life on older devices. That caused the company to issue an update to iOS 11 that gave users the option of whether they preferred a faster device or lower battery life as a device’s power plant ages.

And there’s

Interestingly, Samsung won a court ruling in the Netherlands saying they aren’t obligated to support smartphones for longer than two years.

What’s all that mean? Apple does have some fences to mend when it comes to customer trust and iPhone slow downs. It looks like iOS 12 is as much a step towards rebuilding that trust as it is a software update.


  • Was thinking about this yesterday, and I really think the only thing Apple did wrong with this whole deal was not be transparent.

    Which is less useful? A phone that is slow or a phone with a battery that doesn’t last a day? I can still use a slow phone.

    • Exactly this. This situation would have no reached the heights it did if apple simply explained what the function was and why they implemented it.

      It was a storm in a teacup apple could have easily avoided.

    • I’m split on it myself. I don’t mind updates, but I don’t like when they’re forced onto you, and hate it more when the forcing makes things stop working. I have one device its happened to, and it seems another in the near future.

      Each OS update means the app developers also update their apps. As a user, that means I need the newer OS just to keep using what has worked before. You don’t have a choice. You either update, or find every app slowly becomes unusable.

      That doesn’t make me want to buy another apple product, it makes me want to go elsewhere.

  • But that is a massive issue.

    They didn’t tell you that you could fix the issue with $150. Instead, they made you think you needed to spend $1000 to fix the issue.

    If they didn’t purposely slow down the phone, I could have seen that my battery was an issue, it wasn’t lasting as long, and naturally I would think to replace that. Not buy a new phone.

    How people are siding with Apple baffles me.

  • Obsolescence is and isn’t a thing.
    When designing and manufacturing a product nothing is built to last a lifetime.
    Companies look at how long average and long term customers keep using their product before upgrading and that is factored into the design. It’s costs more money to make something last for ever than it does a few years.

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