Amazon Prime Day: What Aussie Shoppers Need To Know

It can be hard keeping up with all the "deal days" various online retailers have throughout the year. Amazon Prime Day is no exception. It's a bit different this time round however, since Amazon Australia is now a thing. So, what is Prime Day and how can you get involved?

What is Amazon Prime Day?

Essentially, for 24 to 36 hours (depending on exact dates and timezones), Amazon Prime members will be subjected to a plethora of deals, discounts and bargains, all served through the retailer's online store.

Be it gadgets, video games, books or sugar-free, bowel-cleansing gummy bears, you'll almost certainly find something you want, stupidly-priced.

When is Amazon Prime Day?

Monday, July 16 to 17. Sort of. All we have to go on right now is the Amazon Prime Day advert TechRadar spotted on Amazon UK, which has since been removed.

It's unclear whether Amazon will have different dates and times for other regions, such as Australia, making pinning down a solid date difficult.

As TR's James Rivington points out, Amazon Prime Day last year started at 6pm PST in the US, which would means an AEST kick-off on Tuesday, July 17 at 11am.

On the other hand, if it's a midday start in the UK as the ad suggested, we're looking at 9pm on July 16 AEST. Our recommendation is to keep your eyes peeled as we head into July. Doubtless, a more definitive time and date should leak before the big day(s).

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Do I need Amazon Prime to get Prime Day deals?

Yes. Not much sense in calling it Amazon Prime Day otherwise! A month-to-month subscription to Prime is $6.99, while an annual sub is $59.

Fortunately, until the end of January 2019, the company is offering Aussies Prime at a discount: $4.99 per month. And if you haven't signed up for Prime previously, you can pop in for the 30-day trial, take advantage of Prime Day and bug out once you're done.

Wait, isn't Amazon blocked in Australia? How will that affect things?

It's true — by the time Amazon Prime Day hits, the US block will have been in effect for a few weeks. So, while you will be redirected to the Australian site, the good news is Prime Day is a "global shopping event exclusively for Prime members". That's straight from the company itself.

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One would assume "global" includes us, especially now that Prime is available in Australia as of this month.

If, however, Prime Day doesn't include Australia, it'll be difficult to take advantage of it without side-stepping the US redirect. But we'd be very surprised if this was the case.

Amazon Prime Day [Amazon Australia]


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