How I Succeeded: 8bit’s Shayne McCallum

How I Succeeded: 8bit’s Shayne McCallum
Image: Supplied

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Shayne McCallum, chef and director of Australian burger franchise 8bit.

Current gig: Chef and Director of 8bit, a modern take of an American diner, based on the concept of video games. [clear] Current location: 3 locations in Melbourne & 1 new one in Darling Square, Sydney [clear] Current mobile device: Apple iPhone 7 (it is bit shit though) [clear] Current computer: Apple MacBook Air [clear] One word that best describes how you work: Erratic [clear]

What apps/software/tools can’t you live without?

For work, I find ‘Deputy’ to be a very helpful to manage hospitality staff, with rosters, & to monitor all staff over multiple stores. Personally, the apps would be Google maps, & Instagram. I do use facebook a lot, but could live without it..

What social network do you find the most useful?

For hospitality, I think Instagram is the best app & tool, as a lot of people love seeing food shots. Instagram has definitely helped our business 8bit gain a certain popularity through this medium based on our great graphic/branding & the fact our burgers & American diner food is so photogenic.

What were the most important lessons you learned while growing your business?

To make sure you are surrounded by like minded people that share the same vision & passion. Also to be able to work together to push the brand, & the business forward.

How I Succeeded: 8bit’s Shayne McCallumImage: Supplied

What has been the most surprising part of your business journey?

The most surprising part of the 8bit journey, is how far we have come & the hurdles we have overcome in the short time we have been around. We have just opened our fourth store & first interstate store in the fourth year since we started!

What everyday thing are you better at than anyone else?

It’s either drinking beer, stressing out, or making jokes about the two.

What’s your sleep routine like?

Much like my work it can be erratic, but I have a toddler in the house, so I am up much earlier than I would like!


  • I’m in Melbourne for business and had the pleasure of eating at 8-bit a couple of nights ago. Fast, friendly service; and most importantly the burgers were great. Still pink in the middle, just the way I like them.

    My only criticism is that you could have gone a lot further with the video game theme. Once you take away the quirky burger names, there’s not a lot more going on. I know there are likely licensing issues at play, but the ‘look’ of the restaurant was a little disappointing (purely from a theme perspective, overall it’s actually very clean, bright, and simple).

    Actually…one other criticism. No beer! A burger joint without beer just ain’t right! From reading Shayne’s interview I have a feeling he’d agree. Definitely work on that liquor license.

    Still, I will definitely be going back for burgers.

  • I’ve had 8bit when I travel to Melbourne and love it! Very excited to see you opening up in Sydney, will be checking it out for sure!!!

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