Want your Instagram photo to get more likes? Create images with one dominant colour and preferably blue at that, suggests research from marketing and analytics firm Curalate.
Curalate looked at a range of images on Instagram to come up with a few data points on which pics get more likes:
For instance, we found that images with a single dominant hue performed best, generating 17% more likes than images with multiple dominant colours. This is probably due to the fact that when you’re viewing an image just mere inches from your face, the absence of chaos can help you focus. Images with blue as the dominant colour generate 24 per cent more likes than images that are red.
Check out the full infographic for all the things you can do for more engagement on your Instagram snaps.
[Via Curalate blog]
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