Your company website might seem like one more ball to juggle, but a new report suggests it could actually be the difference between success and failure. The 2018 Small Business Intelligence Report revealed that 48% of customers won’t even consider a business that doesn’t have a website. Already got one? 54% of customers also want you to keep it updated ongoing.
Problems like outdated information, poor usability, and an inability to properly handle online sales and queries are just some of the reasons users might click away from your website. 60% of small business who want a website say they don’t have time to launch one but consider this a warning: it’s non-negotiable. Find out more about what customers expect from a small business website and how to meet those expectations.
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