Not so long ago, Vegemite took to Twitter to announce a highly polarising creation - the Vegemite Icy Pole. This is a thing that really happened.
In December last year, the official Vegemite Twitter account dropped the following tweet onto an unprepared universe:
— Vegemite (@Vegemite) December 13, 2017
"Brace yourselves Australia... it's time for VEGEMITE Icy Poles!" It proclaimed. The tweet was followed by a link to a DIY recipe on its website. There was also a hashtag that failed to trend.
Now, we like to think we're in the 'happy-little-Vegemite' camp when it comes to Australia's favourite spread - we champion its use in all kinds of unconventional ways. But the concept of a yeast-based ice block was clearly a bridge too far. The internet agreed:
It’s a no from me
— MGH (@MichelleGHunder) December 13, 2017
— Suzie (@Suzie_Cue) December 13, 2017
Y’all need to be stopped wtf
— D (@MRDCOLD793) December 13, 2017
— ????Jingle Elle Jingle Elle Jingle All The Way???? (@BalmainParis33) December 13, 2017
It's a sad day in Australia.
The day Vegemite deletes its account.
— ???? jackson ryan (@dctrjack) December 13, 2017
— Phid @ West Virginia (@PhidMcAwesome) December 13, 2017
Not even if rat-arsed drunk
— Hopzilla (@trinnybopper) December 13, 2017
Every day we stray further from god's light
— You better watch out. YOU BETTER WATCH OUT. (@Chainsawnicorn) December 13, 2017
— kerbzy (@DKerrzy) December 13, 2017
well it could be worse, at least it's no isnack2.0
— teanna // inactive atm bc school (@bizzleshavana) December 13, 2017
— An administrative error (@hingehead) December 13, 2017
This is far worse than anything Corey Bernardi predicted.
— Marius Van Der Lubbe (@Vanderubble) December 13, 2017
If you're intrigued by this bizarre dessert, you can find the recipe here. May the gods have mercy on your soul.
You could spread Vegemite on toast. We're just putting it out there as a wacky possibility. It turns out, though, that there's all sorts of crazy ways to use the popular breakfast spread. Here are some non-food uses for Vegemite that the internet swears by — from a WD-40 substitute to a DIY hair conditioner.
This story has been updated since its original publication.