Not so long ago, Vegemite took to Twitter to announce a highly polarising creation – the Vegemite Icy Pole. This is a thing that really happened.
In December last year, the official Vegemite Twitter account dropped the following tweet onto an unprepared universe:
Brace yourselves Australia… it’s time for VEGEMITE Icy Poles! #Chilled pic.twitter.com/AgbsR2QKCN
— Vegemite (@Vegemite) December 13, 2017
“Brace yourselves Australia… it’s time for VEGEMITE Icy Poles!” It proclaimed. The tweet was followed by a link to a DIY recipe on its website. There was also a hashtag that failed to trend.
Now, we like to think we’re in the ‘happy-little-Vegemite’ camp when it comes to Australia’s favourite spread – we champion its use in all kinds of unconventional ways. But the concept of a yeast-based ice block was clearly a bridge too far. The internet agreed:
It’s a no from me
— MGH (@MichelleGHunder) December 13, 2017
— Suzie (@Suzie_Cue) December 13, 2017
Y’all need to be stopped wtf
— D (@MRDCOLD793) December 13, 2017
throw the whole australia away
— brydie (@danhwelI) December 13, 2017
— ????Jingle Elle Jingle Elle Jingle All The Way???? (@BalmainParis33) December 13, 2017
It’s a sad day in Australia.
The day Vegemite deletes its account.
🙁— ???? jackson ryan (@dctrjack) December 13, 2017
— Phid @ West Virginia (@PhidMcAwesome) December 13, 2017
Not even if rat-arsed drunk
— Hopzilla (@trinnybopper) December 13, 2017
Every day we stray further from god’s light
— You better watch out. YOU BETTER WATCH OUT. (@Chainsawnicorn) December 13, 2017
— kerbzy (@DKerrzy) December 13, 2017
well it could be worse, at least it’s no isnack2.0
— teanna // inactive atm bc school (@bizzleshavana) December 13, 2017
— An administrative error (@hingehead) December 13, 2017
This is far worse than anything Corey Bernardi predicted.
— Marius Van Der Lubbe (@Vanderubble) December 13, 2017
If you’re intrigued by this bizarre dessert, you can find the recipe here. May the gods have mercy on your soul.
[referenced url=”https://www.lifehacker.com.au/2015/06/top-non-food-uses-for-vegemite/” thumb=”https://www.lifehacker.com.au/wp-content/uploads/sites/4/2012/03/SodamitePic01-410×231.jpg” title=”How To Hack Your Entire Life With Vegemite” excerpt=”You could spread Vegemite on toast. We’re just putting it out there as a wacky possibility. It turns out, though, that there’s all sorts of crazy ways to use the popular breakfast spread. Here are some non-food uses for Vegemite that the internet swears by — from a WD-40 substitute to a DIY hair conditioner.”]
This story has been updated since its original publication.
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