Today, Vegemite took to Twitter to announce a new and highly polarising creation: the Vegemite Icy Pole. The denizens of the Twitterverse did not lap up what was offered.
This afternoon, the official Vegemite Twitter account dropped the following tweet onto an unprepared universe:
— Vegemite (@Vegemite) December 13, 2017
"Brace yourselves Australia... it's time for VEGEMITE Icy Poles!" It proclaimed. This was followed up by link to a DIY recipe on its website. There was also a hashtag that failed to trend.
Now, we like to think we're in the happy-little-Vegemite camp when it comes to Australia's favourite spread - we've championed its uses in all kinds of unconventional ways. But the concept of a yeast-based ice block even had us scratching our heads. We weren't alone.
It’s a no from me
— MGH (@MichelleGHunder) December 13, 2017
— Suzie (@Suzie_Cue) December 13, 2017
Y’all need to be stopped wtf
— LAOBRON (@MRDCOLD793) December 13, 2017
throw the whole australia away
— brydie (@danhwelI) December 13, 2017
— ragnar is fine as hell•the fashion of politics (@BalmainParis33) December 13, 2017
It's a sad day in Australia.
The day Vegemite deletes its account.
— jackson from the internet (@dctrjack) December 13, 2017
— Phid McKrampus ???? ???? (@PhidMcAwesome) December 13, 2017
Not even if rat-arsed drunk
— Hopzilla (@trinnybopper) December 13, 2017
Every day we stray further from god's light
— ✨Chainsaw gotta jingle jangle Santa's goin NUTS (@Chainsawnicorn) December 13, 2017
— Kerrzy (@DKerrzy) December 13, 2017
well it could be worse, at least it's no isnack2.0
— teanna (@bizzleshavana) December 13, 2017
— And yet ... (@hingehead) December 13, 2017
This is far worse than anything Corey Bernardi predicted.
— Marius Van Der Lubbe (@Vanderubble) December 13, 2017
If you're intrigued by this bizarre dessert, you can find the recipe here. May the gods have mercy on your soul.
'.You could spread Vegemite on toast. We're just putting it out there as a wacky possibility. It turns out, though, that there's all sorts of crazy ways to use the popular breakfast spread. Here are some non-food uses for Vegemite that the internet swears by — from a WD-40 substitute to a DIY hair conditioner..'