Apple's flagship desktop system, the iMac Pro will be available in Australia later this week. It will hit the stores this Friday and promises to pack more processing power than ever seen in any previous Mac.
The entry level iMac Pro will boast an 8-core processor, 32GB of memory and a 1TB SSD. All those specs can be boosted. Video is covered off by a Radeon Pro Vega 56 graphics processor with 8GB of HBM2 memory with an option for a Card with 16GB of memory. And you'll be able to connect as many as four external displays running at either 4096 by 2034 or 3480 by 2160 resolutions.
In other words, these will be serious workhorses.
In a recent interview with T3, Apple's marketing chief Phil Schiller said the delays in producing a serious computer for professionals looking for real computing power were the result of this being a significant project.
While outwardly all that distinguishes the iMac Pro from any other iMac is the dark gray finish, it's a completely different computer on the inside he said.
Local pricing starts at an eye watering $7,299.
A fully maxed out iMac Pro costs over $20,000.
Will it be worth it? It's hard to say. For most people, the current top-of-the-range iMac will more than suffice. But there is a small subset of users who need the fastest possible systems. And, in those cases, they are willing to pay a premium for a super-fast system.
Whether Apple has done enough with the iMac Pro to keep people using a Mac and not moving to a custom built PC is hard to say. There are a lot of people who are willing to pay a premium for Apple's build quality and the aesthetic of a Mac.