The Amazon Effect: Myer Launches New Online Shopping Portal

In an apparent last-ditch effort to combat the looming threat of Amazon, Myer has launched an online shopping portal dubbed the Myer Market. The store currently offers an eclectic range of products spread across six categories: Home & Living, Electronics, Kids & Baby, Outdoor Recreation, Health & Wellness and Experiences. We take a look at the prices.

The Myer Market – which is currently in beta phase – can be viewed as an “upmarket” alternative to Amazon with an emphasis on high-end brands and products over cheap pricing.

Unlike Myer’s existing online store, the Myer Marketplace provides access to third-party merchants who will sell their products and services through the portal. This is similar to how the Amazon Marketplace will work when it eventually launches in Australia.

We spent a few minutes perusing the existing offers on the Myer Marketplace. Sadly, there’s nothing to get too excited about just yet. The best deal we saw was 50% off select Sony headphones – but the same deals are already available on Myer’s regular online store. Ho-hum.

It will be interesting to see what other sellers will bring to the table. For the time being though, the Myer Marketplace will only appeal to posh one-percenters who don’t mind spending a little bit extra.

With that said, the addition of ‘Experiences’ – which includes things like tickets to live sporting events and concerts, beauty packages and holiday stays – could give Myer a point of differentiation over the Amazon juggernaut. We’ll be keeping an eye on both so watch out for a face-off article sometime in the future.

[referenced url=”” thumb=”×231.jpg” title=”Amazon Australia Launch: Everything You Need To Know [Updated]” excerpt=”Amazon is potentially days away from launching its online retail service in Australia. This means that you will soon be able to buy everything from food to electronics without paying exorbitant international shipping fees. As the launch inches closer, more and more questions are being answered about Amazon’s arrival in the Great Southern Land.

We’ve rounded up everything you need to know.”]

[Via CMO]

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