Could it be?
Could we finally be getting the huge Amazon Australia discounts that we hoped and dreamed about when the service launched in early December? It seems that on Boxing Day, that may be the case with Amazon offering up deals across fashion, books, movies, music, toys, video games, electronics, e-readers and more.
According to Amazon, Australians will be able to access 'hundreds of deals across a range of must-have products' from 12:00am AEDT on December 26. Further to this, Amazon will also have 'hundreds' of 'Lightning Deals' - particular products offered with much bigger discounts that are only available for a short period of time.
Men, women and kids clothing will see reductions of up to 40% and customers will also be able to 'buy one get one free' on select books, music and DVDs.
The already excellent prices on video games is set to see reductions too, with big names like Nintendo, EA and Ubisoft all seeing discounts. If you're after toys, Amazon name-dropped Hasbro, Play-doh and Mattel and consumer tech giants Fitbit and Sonos are also going to be discounted.
Amazon are also spruiking savings on their recently released Fire TV Stick and select Kindle e-readers, so Amazon Australia purists can rejoice.
Another interesting note is that any customers using a NAB Personal Credit Card or a registered American Express card will receive 10% cashback (up to a maximum of $100) on any eligible purchases this Boxing Day.
At present, that's all the information that is available, so if braving the crowds at packed shopping centres just isn't for you - you (finally!) might be able to snap up a great bargain from Amazon instead.