How To Get An iPhone XS On Launch Day

The iPhone XS officially goes on sale on September 21, and die-hard fans are already lining up at Apple Stores around the country. If you have your heart set on being one of the first owners of the iPhone XS in Australia, here are some tips to make the task easier.

iPhone XS Australian launch date

The iPhone XS officially goes on sale on September 21, with prices starting at $1629. Customers who failed to pre-order the device will still be able to pick up one up in-store.

Demand for new iPhone models usually outstrips supply on launch day. However, as this is an ‘S’ year you should have an easier time getting your hands on one. (The exorbitant price tag – it’s the most expensive iPhone ever – will also turn some buyers off.) With that said, nothing in life is guaranteed so you’re advised to head to the shops bright ‘n’ early.

Of course, you’d be much better off waiting a few months and buying at a slight discount. But we understand how it is: a shiny new iPhone is somehow less shiny the day after launch. If you absolutely must have one immediately, here are some tips to keep in mind.

#1 Avoid Apple Stores

Apple’s official stores will get the lion’s share of iPhone XS stock tomorrow. However, they will also have the most customers. iPhone product launches have become showstopping spectacles at Apple Stores with thousands of fans eager to be part of the atmosphere and excitement. If you’re not planning to line up overnight, our advice is to avoid the Apple Stores altogether. Instead, hit a retailer with less cultural cache (and thus, smaller crowds.)

#2 Phone around and make a list

Instead of shopping blind, save time by calling up the retailers in your area. Ask them if they still have stock and how many they have left (they won’t hold one for you so don’t bother asking.) Once you have your list, hit the stores with the most stock first.

#3 Don’t be fussy about the colour

The iPhone XS comes in a choice of Grey, Gold or Silver. If you’re not fussed about the finish, your odds of picking one up on launch day will be higher. (You can always grab a wallet-style iPhone case if you don’t like the colour.)

#4 Buy the 512GB model

The 512GB iPhone XS is a bit of a rip-off – compared to the 64GB version, you’re paying a premium of $570. On the plus side, you’re unlikely to run out of storage any time soon and your odds of getting hold of a handset will be better: most customers avoid the highest capacity model to save a few bucks.

#5 Stick to telco’s flagship stores

With the exception of pre-orders, most major telcos will not be selling the iPhone XS in outer suburban or regional outlets. If you’re looking to buy the device outright from your mobile network provider, you’ll need to try your luck at one of their flagship metropolitan stores.

#6 Reserve your iPhone XS on Apple’s website

You can order the iPhone XS through Apple’s website. You might not get it on launch day, but it should reach you by early next week.