Netflix ISP Speed Rankings: iiNet Is Slowest For Streaming

Netflix ISP Speed Rankings: iiNet Is Slowest For Streaming
Image: Netflix

iiNet, a brand that originally made its name for prioritising quality service over price, has plunged to the bottom of the monthly Netflix broadband rankings for the first time in the survey’s history.

Netflix Australia each month publishes a league table of the six biggest internet service providers in the country, based on its own calculations of download speed during prime time. It has published the ladder since it started operating in Australia in early 2015, to encourage the local broadband industry to improve their game – a factor that heavily affects its own success.

iiNet, a company that now-NBN board member Michael Malone started in 1993 in Perth, expanded nationally through acquisitions and a name distinguished on quality broadband and service over cost-conscious rivals like TPG and Dodo.

The first five Netflix Australia surveys – from April to August 2015 – reflected this strategy, with iiNet coming either second or first in the speed rankings.

Then in September 2015, TPG completed a takeover of iiNet to become Australia’s second largest internet service provider. The new parent promised to retain the iiNet brand to cash in on its reputation, attempting to quell fears that the operation would become cost-focused like TPG.

But two years later, iiNet has come equal last in Netflix’s October rankings. The company is now tied with Dodo/iPrimus, which has only ever crept above second last position twice in the survey’s history.

Netflix Speed Index for October 2017. (Source: supplied)

Business Insider contacted iiNet for comment but had not received a response at the time of writing.

Telstra — after having a historic September in which it lifted itself off bottom place for the first time — is now flying, climbing two spots to overtake TPG into third spot. Telstra’s market leading position as an NBN retailer could be having some impact as the national network accelerates into dense urban areas.

Despite the improvement, a Telstra spokesperson downplayed the results and questioned the validity of Netflix’s measurements.

“Netflix provides an average video streaming speed snapshot, which is not an actual measure of line speed nor adjusted for the definition of the content being watched. The index cannot provide a valid comparison between ISPs, who have a vastly different mix of technologies and geographic ADSL footprints,” said the spokesperson.

Netflix Speed Index history from April 2015 to October 2017. (Source: supplied)

As a telco that covers the biggest population of all the providers and some very remote areas, Telstra always suffered – perhaps unfairly — in Netflix’s rankings. It had held the wooden spoon in every survey since Netflix started tracking Australian providers in April 2015 up until August this year.

“Our extensive network area services some 3.9 million customers over approximately 2800 exchanges, well beyond the area and number of ADSL equipped exchanges served by the ISPs in the comparison,” the Telstra spokesperson said.

Independent broadband provider Exetel has held onto the lead in October, following its ascension last month over Optus, which had held the top spot for two years before that.


  • Yep Optus are pretty good, I just have 12/1 NBN, don’t live anywhere near the city, and Netflix streams in HD perfectly at all times of day.

    Their router is crap though, keeps needing to be reset as some devices just stop being able to connect randomly until you turn it off and on again.

  • Totally can see this being true, having been with iiNet for over a decade, ever since TPG took over its all gone down hill in terms of speed, customer service, reliability and the over all experience. I’d hoped TPG wouldn’t stuff iiNet around but its defiantly happened.

    Only holding out till NBN is in my area to shop around.

    • Totally true.Their customer service and system are totally disagreed.I had to change them after 4 years.They even did not care about tens of my complaints.Not recommended to anybody

  • Rankings in isolation aren’t the whole story.

    The graph is more useful. It looks like iiNet haven’t really changed much whereas the others have picked up. That said they’re all within a whisker of each other, so I’d question whether the difference would be noticeable to the end user.

    It’s also not apparent whether these are means or medians. If the former, this data is far less useful due to skewing by outliers.

    • Agree, there is nothing really between all of them, compared to what it was like.

      Optus has spent longer on the top had the biggest dip in speeds since the last measurement.

      4 out 6 showed a decline… this is kind of surprising in an age when we are moving to the NBN, maybe NBNers are picking ISPs that aren’t listed and as such the residual ADSL users are pulling down the numbers.
      Will the decline continue? Stay tuned!

      Also, Telstra’s rise is the bigger headline, what a turnaround, may it continue!!

  • I’m not sure of the validity of these results, the difference between the top ranking ISP and the last is a difference of 140Kbit/s which translates to 17.5KB/s which is surely within the error margin of measuring ISP speeds. It is such a TINY margin of difference, this ranking is not overly conclusive.

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