Amazon's Australian Launch: New Details Revealed!

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Amazon Australia has laid out its plans during a marketplace summit in Sydney. We finally have some firm details about the launch, including a delivery time promise. Here's what you need to know!

Reminder: 2017's Craziest Online Sales Have Now Started!

On Saturday, the biggest sales period of the year officially kicked off with the launch of Singles Day. But this is only the beginning. For the rest of the month, bargain hunters are going to be hit with one huge sale after another, including the massive international shopping event known as Black Friday.

And maybe... just maybe, we'll also see the launch of Amazon Australia. My wallet is ready.

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The Amazons are coming! On Monday morning, Amazon Australia CEO Roco Braeuniger addressed hundreds of local businesses and entrepreneurs about the online marketplace's impending launch. Here are the important details.

When is Amazon Australia's launch date?

At the event, Braeuniger confirmed that its retail and marketplace platform would be launching “really really soon”.

So no firm date yet, but we reckon it could be as early as next week. This would also place it in prime position to capitalise on the Black Friday and Cyber Monday sales frenzy. (Read more here.)

How fast will Amazon goods be delivered?

According to Koala Safe representatives who spoke at the event, Amazon is aiming at a two-day turnaround in freight delivery. On the other hand, Fairfax reports that marketplace sellers will initially be responsible for delivering products to consumers, which doesn't bode well.

How many products will Amazon sell?

In a previous announcement, Amazon stated it would be selling "hundreds of thousands of products" at launch. This seemed unusually high for a single warehouse.

Today, Braeuniger confirmed Amazon will be launching a marketplace for third parties to sell through in addition to its own warehouse offerings. In other words, many of the products available on Amazon will come in the form of sales portals to other Australian retailers, similar to how eBay works today.

Will Amazon's international sites be blocked?

Braeuniger did not say whether Amazon's international sites would be subject to geo-blocking to force Australian customers onto the local platform. However, he did confirm that local sellers will be given the opportunity to reach global customers. This suggests that geo-blocking will not be implemented.

What about faulty products?

As expected, Amazon will be handling returns locally, as per Australian Consumer Law. This means when something goes wrong, you will be able to contact Amazon instead of relying on the seller.

How much will it cost participating businesses?

Selling on Amazon Australia marketplace will reportedly cost AU$49.95 per month, plus six to 15% of completed sales. When you consider the customer reach Amazon provides, this sounds pretty reasonable.


As we reported yesterday, Amazon's Australian website is quietly being populated with products in the lead-up to the launch. Amazon AU is also showing up in Google results now too. For Harvey Norman and its ilk, D-Day is fast approaching...

Amazon Australia's Website Is Now Being Populated With Items

If you're getting excited for Amazon's arrival in Australia, there's a few more signs that launch is imminent. Amazon's Australian website is now being populated with some items - among other things, power boards, cables and garden gnomes have begun appearing on the site.

Read more

This story is still developing. More to come!


Comments

    So it’s not Amazon at all, but external sellers.

      It's both - the third-party retailer Marketplace will help to prop up Amazon's warehouse offerings.

      It's that initially.

      Be fair here, they don't have the mature network in Australia that they have in countries where they've been around for the past decade.

    So no Prime?

      Initially, no. Give them a bit of time to setup a mature and tested delivery network. It's not a small thing.

      They will definitely launch prime in time, let's see if it's at the launch!

    Hmm... I can't see any items on amazon.com.au, maybe it was only a test?

      there is items on amazon.com.au just search hp and you will see laptops you can buy

    What I want to know is whether Amazon Australia is only selling products supplied by Australian distributors or directly importing some of the stuff they sell on the US site.

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