Like it or not, LinkedIn has, at least for me, become an important business tool. I use it for finding contacts, keeping track of friends and acquaintances as they change jobs and tracking down experts for stories. But it's also a pain in the butt. And it's about to get worse.
Aside from occasional spam from "entrepreneurs" trying to get me interested in their latest project, LinkedIn's insistence at telling me when it's a business contact's birthday or work anniversary is nothing short of annoying.
But, despite every web browser creating a feature to stop this, they are planning to introduce autoplay for videos. This is part of their plan to sell video ads. Becasue nothing is more likely to get me to buy something than an autoplay video.
I get that professional people, who LinkedIn is pitched at, share videos - we all need another inspirational TED Talk in our lives don't we? But do we really need them to start playing as we scroll through a feed?
LinkedIn needs someone who actually uses the network to be part of the process when it comes to adding new features.
And don't get me started on the ludicrous pricing model for premium. When $11 a month gets me all the movies or music I want, it's hard to see how $70 for extra features on a social network is reasonable.