Amazon has opened registration for their first Australian Amazon Marketplace Seller Summit. It will take place in Sydney on Monday 13th November at Jones Bay Wharf, Sydney. The half-day event is free and Amazon says it will provide practical guidance on setting up and growing a business online. The event is being run in partnership with the Australian Retailers Association (ARA) and the SME Association of Australia (SMEA).
With Amazon's entry to the Australian market looming, businesses will need to prepare. However, it is important to understand that while Amazon's entry will create more competition in an increasingly challenging retail environment, the Amazon Marketplace is also a new channel for retailers. So, sessions like this, which no doubt will be about drinking the Amazon Kool-Aid, can be valuable for gaining an understanding of how the marketplace works and how you can engage with it.
Amazon says the event will feature presentations from Amazon Australia Country Manager, Rocco Braeuniger, and Head of Amazon Marketplace in Australia, Fabio Bertola. They are expecting attendees to come from across the retail spectrum including local retailers, Australians running established SMEs, and aspiring entrepreneurs planning to launch a start-up and use Amazon’s Marketplace.
There's no doubt Amazon's entry to Australia is causing some concern for retailers. But those that are prepared, have established great logistics and are prepared to offer better service than the retail dinosaurs have the potential to thrive. Amazon's Marketplace is a new channel.
Just as large retailers are slowly coming around to using Ebay as a channel, Marketplace has the potential to do the same.
You can register for The Seller Summit, through EventBrite, here.