Advertisers are constantly using psychological tricks to get us to buy their products, but a new research study demonstrates how they might be able to start using our senses in order to sell us things.
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According to a study published in the Journal of Consumer Research reported by Fast Company, distal sensory experiences such as sight, smell and sound lead people to want to buy things in the more distant future, whereas more proximal sensory experiences such as touch and taste lead to more immediate purchases.
Sight and sound are also effective in selling items that people may buy for acquaintances and others who aren’t as close. But taste and touch lead consumers to buy items for people who they’re close to like friends and family members.
This research is useful for marketers and advertisers in understanding how these senses impact different aspects of shopper habits such as physical distance to a product, and could help them advertise their products more effectively.