Elevator Pitch: Fuel / Youth2Knowledge

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Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're talking with Charles Rolls from Youth2Knowledge.

In 128 words or less, explain your business idea.

Fuel is a science based health and wellness program for high school students. The science program will have you amazed, entertained and educated like never before!

For the first time ever we are bringing motivational speakers and science together to promote health and wellness programs.

Developed with the input of psychologists, dieticians and graphic designers, the program is the first of its kind to pioneer mental health education in Australian high-schools.

Statistical research and social impact analysis based off 30,000 students confirms Youth2Knowledge’s - FUEL program is the number one mental health and substance awareness program in Australian high schools. Fuel continues to spread nationally over five years of operation.

What strategies are you using to grow and finance your idea?

Our company, Youth 2 Knowledge, operates on multiple stream incomes such as billing high-schools and private schools, utilising community sector grants and joint bids with other organisations, as well as the police forces and governments / councils. This is how we are able to take the FUEL program to the masses.

What’s the biggest challenge facing your business?

Securing support from a substantial and reputable company which identifies the benefit to invest in community impact and sustainability has been a challenge. To date, only government sectors and schools support the program and our vision, but we continue to search for investment.

How do you differentiate your business from your competitors?

When we set out to create Youth 2 Knowledge and the innovative FUEL program, we saw ourselves in a whole new category. We identified that no other company was using science, technology and entertainment to educate people on the topics of the brain. By using self-explanatory 3D brain scans and graphics we felt this would be extremely exciting and engaging for school children and to present our information to school kids, as well as community groups needing educated, such as correctional facilities and youth centres, the information is very motivating and we’ve found it benefits everyone who sees the program.

The framework, which underpins this revolutionary program is a world’s first in that it brings together psychologists, dieticians, social workers, exercise specialists and numerous neuroscience organisations such as Amen Clinics California and Russia’s Blue Brain Project. By utilising these numerous specialty fields with the latest in science and technology, we are able to achieve greater health promotion and prevention for the youth and generations to come, out competing almost all of our competitors who enter the health and substance awareness industry.

What one phone, tablet or PC application could you not live without?

Facebook- it captures all our event and puts it straight on a timeline to share with everyone.

What’s the best piece of business advice you’ve ever received?

"Most of the successful people I've known are the ones who do more listening than talking." —Bernard Baruch


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