Bloomberg's Extension Lets You See Context You're Missing

Chrome/iOS: Right now, if you wanted to figure out the stock price of some company you're reading about online, you'd have to pop over to another tab, do some googling, and pray the right numbers come up.

Image via Postlight

A trip to Google Finance or Wikipedia may relieve you of the urge to know, but if you're often trying to put things in perspective, constantly hunting for context could be a hassle, especially on your phone. But Bloomberg's new Chrome extension and accompanying app makes searching for related information on whatever or whoever you're reading about in a story a lot easier.

You can see how this works with the Chrome extension. We created a shimmering icon that lets you know when there's content available -- no blinking, no bright colours. It's a polite app. We don't track you (on Chrome you don't even log in).

The Bloomberg Lens extension, built on the free Mercury AMP service created by Postlight, scans the article you're reading and searches Bloomberg's extensive terminal database to provide stock prices, financial information about individuals, and related articles from Bloomberg. And while Bloomberg is a repository for data, the extension doesn't track your browsing habits.

Want to see how rich Elon Musk really is? Open your favourite Musk-related article, hit the Bloomberg Chrome extension, and watch a sidebar appear with information about Musk, Tesla (and its stock price), and related news based on the story. On your iOS device, the Lens extension is hidden in the share sheet, where it will show the related data.


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