I guess Apple got fed up with all the other guides on the internet explaining how one takes photos with the iPhone. Well, the iPhone 7 specifically. So, the company has gone to the trouble of putting together a series of tutorial videos to make sure people can take great mobile shots, while satisfying their inner hipster.
There are 16 videos all up, covering everything from selfies to... one-handed selfies. You can check them out either on Apple's own site or its YouTube channel, however the latter only appears to have nine of the clips.
How useful are the tutorials? They're all done in portrait format, which suggests Apple itself has no idea how to use its own gadget.
Joking aside, it's fairly basic stuff so there's not much here for the experienced hand. However, if you know someone who's terrible at taking decent photos with their iPhone 7, this might be worth a less-than-subtle share on your social media channel of choice.