Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're talking with Esther Halvey, founder of Where’s the Card?.
In 128 words or less, explain your business idea.
Where’s the Card? is an online platform that simplifies the group card and gifting process. Everyone loves receiving a card from a group of friends or colleagues, but who's got time to run around organising it all? Where’s the Card? offers convenience, time saving and peace of mind.
It's a simple three step process. First, choose one of our awesome cards and give us the details – who's it for, who's signing, gift collection details etc. Second, we'll get everyone involved, automatically emailing them an invite to sign the card online and contribute money for a gift. Third, we'll make it beautiful! We collate the messages, print them inside the card and deliver it to you. The collected funds are transferred to your account. Share the love, without the fuss!
What strategies are you using to grow and finance your idea?
Where’s the Card? is fully bootstrapped. We aim to grow the business through collaborations and partnerships, direct marketing and digital marketing tactics.
What’s the biggest challenge facing your business?
This is a completely new concept for people so a bit of an education process is needed in addition to sales. We have had some great early support from large corporates, which is encouraging, now it’s a matter of spreading that message wider!
How do you differentiate your business from your competitors?
Our service is pretty unique! We offer large groups the opportunity to sign one card with anyone leaving their desk. Our competitors don't! It's convenient and time saving and you get a beautiful high quality printed card.
What one phone, tablet or PC application could you not live without?
I'm a big fan of Trello and Basecamp for collaborating with others.
What’s the best piece of business advice you’ve ever received?
The Founders Institute was a massive motivator for me in terms of getting the business off the ground. A great lesson I learned and piece of advice received was that although others can support and advise you, it is ultimately what you put in yourself you get out and only you can make it happen.
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