How Dependent Is Apple On The iPhone?

How Dependent Is Apple On The iPhone?
Product contributions to Apple’s revenue. (Source: CB Insights)

This year marks the tenth anniversary of the iPhone. This startling chart shows how financially dependent Apple has become on the handheld device since it launched back in June 2007.

Data blog crunched the numbers and released the below graph that shows, from a standing start a decade ago, the iPhone now generates almost 60 per cent of Apple’s revenue.

Unlike desktop and laptop computers, the US tech giant releases new models of the iPhone on a yearly basis for a more frequent turnaround. This has led to shorter lifespans between upgrades for smartphone consumers — and more revenue for Apple.

The graph also shows the iPad’s contribution to Apple’s coffers peaked in 2012, with its proportion of revenue steadily shrinking since. Even the iPhone’s share of revenue peaked in 2015 then dropped slightly in 2016 — prompting some pundits to wonder whether the world has reached “peak smartphone”.

Although the iPhone 8 is likely still six months away from public release, rumours about its features have already swirled, including a new OLED screen, 3D camera and wireless charging.

Originally posted on Business Insider.


  • Yeah but what is the gross revenue for all the dates shown? Percentage means nothing if that’s an additional 60% on top of what they were already getting.

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