How To Gauge The Trustworthiness Of Analyst Reports

How To Gauge The Trustworthiness Of Analyst Reports

Scarcely a day passes when I don’t receive a report from some analyst or research organisation informing me of how a new product has saved a bunch of companies a massive sum of money, or how a product has been identified as a leader or innovator in their chosen market niche. But can we trust these reports?

We all know the Mark Twain quote – “There are three types of lies; lies, damned lies, and statistics” – but I think the trustworthiness of those reports goes well beyond the statistical analysis. I think we need to be a lot more sceptical of the data we are being flooded with.

When I receive a new report – Iike the Credit Suisse report I looked at when discussing