10 Revealing Facts About Aussies And Their Smartphones

10 Revealing Facts About Aussies And Their Smartphones

The average Australian spends 2.5 hours per day on their phone, according to a new national survey from Huawei. So how are we using our smartphones in that time and what are some of the things about these devices that annoy us the most? Let’s find out.

Huawei commissioned Decibel Research to conduct the study to find out how Australians use their smartphones and what improvements they want to see on their devices.

Here are the key findings:

  • The average Australian spends 2.5 hours per day on their smartphones; equivalent to 38 days a year. (Author’s note: That seems quite low to me, but I guess it makes sense when you balance it out with people who aren’t permanently attached to their phones.)
  • 42% of Australian respondents pointed to battery life is a feature they pay extra attention to when choosing a mobile phone.
  • 52% identified insufficient battery life as the number one complaint they had with their existing phone. That’s more than complaints about lag, durability, insufficient storage and all the other gripes combined.
  • 74% of Australian men admitted to having their phone at hand throughout the entire day, compared to 60% of females surveyed.
  • 1 in 10 Australians admit to using their phones in more secluded or risqué situations, such as during private time with their partner.
  • 3 out of 5 Australians aged under 30 admit to having taken a selfie to check their look, with the most self-conscious states being VIC and QLD tied at 53% of mobile phone users snapping themselves, followed by WA at 50% and NSW at 4%.
  • While 46% track their fitness routines and goals on their mobile phones, 36% would share these details with their friends. About 1 in 3 (31%) of them admit to having embellished the truth at some point.
  • However with all this action, there seems to be some frustration about phones “going the distance,” with 1 in 2 (52%) consumers unhappy with their current mobile phones’ battery life, and 42% identifying battery life as one of the key features when choosing a mobile phone (second only to the mobile plan and pricing available).
  • When choosing a new mobile phone, females are twice as likely to consider the camera quality as compared to males (37% of females versus 18% of males). On the other hand, males are thrice as likely to consider its processing power (21% of males versus 7% of females).
  • More than two thirds (70%) of respondents admit to storing potentially embarrassing information on their phone that they would prefer to keep to themselves.


  • I have a prepaid phone that I fill with 30$ of credits per year.

    It’s probably somewhere out of battery.

  • I’ve seen multiple surveys saying that battery life is paramount, yet the latest phones from the top brands keep getting thinner and faster/bigger/better resolution and thus only just keep up the same battery life as new technology enables it.

    These guys know their market. If battery life was _really_ and issue, they’d have doubled the thickness and quadrupled the time between charges by now. Obviously, nobody buys an un-sexy thick phone, even though they _say_ they’d prefer a couple of days between charges.

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