Whether you're a fan of American football or couldn't care less, the Super Bowl final is always worth a watch if only for the assortment of crazy ads. Each year, the world's biggest brands spend insane amounts of money to debut new commercials in this highly coveted time slot.
You can expect a cavalcade of funny, stupid, raunchy, weird and insanely expensive ads to drop over the next few days on such divergent topics as beer, cars, fast food, video games, computers and everything in-between. We'll be collecting the best ads as they appear online. Watch them all here!
In recent years, wily companies have been teasing or fully unveiling their commercials well ahead of the game. We are therefore kicking off our coverage early. We'll keep this post updated as more ads appear online, so check back regularly.
2017 Super Bowl Commercials
Wix.com featuring Jason Statham & Gal Gadot
Intel featuring Tom Brady
World Of Tanks
Snickers featuring Adam Driver
Tiffany's featuring Lady Gaga
Avocados from Mexico
Kia featuring Melissa McCarthy
Yellow Tail Wine
Buick featuring Cam Newton and Miranda Kerr
Squarespace featuring John Malkovich
Lifehacker's weekly Streaming column looks at how technology is keeping us entertained.