Android Lost Market Share In Australia Late Last Year

iOS up, Android down. That’s according to the latest smartphone OS sales data.

For the last quarter of 2016, data insights firm Kantar analysed global mobile operating system market shares and found that Android gained in most markets except the US, Great Britain and Australia.

Between October and December, Apple iOS accounted for 44.9% of sales in Australia, up 5.3% year-on-year. While Android is still leading in terms of overall market share, sale of Android devices dropped 1.2% year-on-year to 52.3% in the last quarter.

The launch of the Apple iPhone 7 (accounted for 17.9% of smartphone sales) and Samsung’s battery exploding controversy may have influenced the results.

But despite the bad publicity for Samsung, the vendor marginally increased its market share by 0.9%; it’s now at 30.4%. According to Kantar: “This was driven by strong sales performance from the Galaxy S7 device, the second best-selling smartphone in the fourth quarter making up 8.4%.”

Meanwhile, Windows lost 4.4% market share in the last quarter, not surprising since Microsoft significantly downsized its mobile division last year. Check out the comparison table for more details:

OS Q4 2015 Q4 2016 % point change
Android iOS Windows Other
53.5% 39.6% 6.3% 0.6%
52.3% 44.9% 1.9% 0.9%
-1.2% +5.3% -4.4% +0.3%

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