Back in June 2016, Twitter released a standalone app called Dashboard that lets small and medium businesses (SMBs) track and communicate more efficiently on the social media platform. The product was launched in beta and was only available to US businesses, but it was expected to be released globally later down the track. Looks like that’s not going to happen after all. Twitter has decided to kill off Dashboard.
Large companies already have access to tools that help them manage their presence on Twitter but smaller operations are stuck with the standard consumer offering. Dashboard was released as a free iOS and webapp for SMBs to give them “a clear picture of what’s being said about their businesses, lets them schedule Tweets, and offers insights about their Tweet performance”.
While the app had garnered a lot of positive feedback from SMB users, Twitter has announced that Dashboard will be shut down very soon:
Twitter Dashboard will be closing down on February 3rd. 1/5
— Twitter Dashboard (@dashboardapp) January 10, 2017
Twitter has said that it plans to bring the best features from Dashboard to the broader Twitter community.