Why Small Businesses Need To Care More About Their Websites

If you’re a small business owner who has yet to join the digital disruption party, it’s not too late to start leveraging technology to your advantage. It can seem overwhelming when other businesses are miles ahead – some may even have their own apps – but the first step you can take is to look at improving your existing website.

Smart Company reported on a workshop presented by branding expert Amanda Falconer which talked about how businesses can survive the digital disruption onslaught.

Technology has changed the buying habits of consumers, especially in the services area, and SmartCompany noted Falconer’s advice about the value of a good website for small businesses:

“You can’t chase every single person on the internet, but with the right tools you can track who has considered you, and which parts of your website they’ve spent a decent amount of time on. From there, Falconer says, you can target people who are genuinely interested through direct marketing messages – but only if you actually have the infrastructure in place.
“Around half of your potential client base will decide not to take their business to you before they’ve even talked to you, Falconer says. This makes a sleek website not only a must for credibility, but critical for converting leads into paying customers.”

You can head over to SmartCompany for more advice from Falconer for businesses battling digital disruption.

[Smart Company]

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