When listing your home for sale, you want to use the right words to generate the right kind of interest. Over at Trulia, a few real estate agents weigh in on which words you should avoid.
Photo by Timo Newton-Syms
Trulia points to three specific words you should avoid in your listing: gorgeous, luxury, and charming. Gorgeous tends to be a vague, overused word, so if you’re going to use it, experts recommend at least using it in a specific context. Trulia continues:
Melissa Potter, listing coordinator at the same agency, says she writes a listing description as if she herself were “walking through the home.” She finds this approach prevents her from throwing around catchwords like gorgeous or stunning and helps her be more specific in descriptions — which ultimately stands out to buyers more than the blanket use of popular terms.
Potential homebuyers are also wary of luxury and charming, because not only are they overused, they’re also often inaccurate. For more detail, head to Trulia’s full post at the link below.