The amount of money you make in marketing depends on a range of factors, including the agency you work for, the current strength of the economy and your overall level of experience. However, it turns out the city you live in can also play a significant role. The following infographic breaks down the average salaries in each Australian state and territory.
The web CMS service provider Core dna recently analysed 19,628 marketing-related job listings in the US and Australia in a bid to find out what the average salary is. This included the positions of chief marketing officer, head of marketing, content marketing manager, digital marketing manager, digital marketing specialist, SEO manager and social media manager.
Overall, the average annual salary for marketing positions in Australia is $74,522.88. However, there was quite a bit of difference depending on which city the job was advertised in. Here’s the average salary per city in Australia:
As you can see, marketers in Brisbane and the Gold Coast can make as much as $17k more than their equivalents in Melbourne. (Curiously, Hobart and Darwin didn’t even rate a mention.)
At first glance, it appears as if Queensland provides a superior salary when it comes to this field of employment. However, this doesn’t necessarily mean that Melbournians and Sydneysiders are getting shafted. As Core dna explains in its accompanying blog post:
“One of the reasons why bigger cities have lower-than-average salary could be a case of more entry-level jobs being available in big cities, which would skew the average wage down. From a data point of view, fewer people = less downward skew.”
In terms of job types, Search Engine Marketing (SEM) managers are currently the hottest in demand, with 20.1 per cent of all marketing jobs in Australia containing a variation of this phrase.
[Via Core dna]