Did Netflix Just Win The Video Streaming War?

Offline viewing. It's something millions of Netflix fans have been clamoring for ever since the DVD mailing company ventured into online streaming back in 2007. Almost ten years later, the big wigs in Los Gatos, California have finally heard us.

Today, Netflix customers will be able to download select movies and TV shows in addition to streaming over the internet. The feature is available worldwide and comes at no extra cost. This is a huge selling point that previously didn't exist in the market. Once again, the VOD landscape has changed and Netflix's rivals will be forced to follow suit - or else.

Now, before you all harp about it in the comments, we realise downloadable rentals aren't new. Android and iOS users have been buying them for years and numerous internet service providers in Australia offer entertainment platforms of their own.

Rather, the key differentiator here is price - Netflix's all-you-can-eat subscription model means you can download shows for offline viewing without paying anything extra. It's all included in the price of the plan which starts at $8.99 a month. (In other words, no more paying $5.99 for a single digital rental or upwards of $15 for a permanent download.)

Currently, you can only download select TV shows and movies and the feature is restricted to iOS and Android devices (requires iOS 8.0 / Android 4.4.2 or later.) Nevertheless, the benefits this small step brings to streaming customers is significant - it means you can now watch Netflix without WiFi or mobile data anywhere in the world.

For anyone on an average mobile data allowance, this is huge news. Your kids can now watch shows in the back of your car, flights are no longer Netflix-free zones and mobile black spots won't affect you.

"While many members enjoy watching Netflix at home, we’ve often heard they also want to continue their Stranger Things binge while on aeroplanes and other places where Internet is expensive or limited," Netflix's director of product innovation, Eddy Wu, said in a statement.

"Many of your favorite streaming series and movies are already available for download, with more on the way, so there is plenty of content available for those times when you are offline."

The ball is now very much in Stan and Foxtel's court. If these companies don't follow suit with a download feature of their own, Netflix will have added another compelling point of difference to go with its original programming.

We'd be very surprised if Netflix's rivals didn't introduce download functionality in the months to come. By this time next year, the feature will likely become standard across the board. If not, Netflix's stranglehold on the market will surely tighten even further.


Comments

    Pay 1 month, watch stuff and download a lot of other stuff. Cancel, watch downloaded stuff. Repeat? I'm guessing that moving the downloads from the phone to a laptop will be non-intuitive and likely they'll be poor quality, but still seems like a good deal for someone wanting to be extra-stingy.

      And I know of person(s) who torrent Netflix originals. Said person(s) isn't even "poor", quite the contrary. Tight arses will always be tight.

        I think Netflix has done an amazing thing for users and I'm sure they will be taking more positive initiative in the near future.

      I believe you need to watch the downloads through the regular Netflix app, so that ploy wouldn't work.

      Downloads through netflix are more than likely encrypted so they only work with the netflix app. Moving them over will not work unless you know how to decompile netflix's encryption.

        Yeah, that's what I meant with non-intuitive. For sure, someone enterprising enough will manage to rip them, but yeah, I expect they won't make it easy for the common user.

    Nicest thing about netflix is the network app just works... Unlike Stan and Presto. Every android device I have installed netflix on , it works.. On my current TV android box ( I would rather replace a android STB every couple of years than a Flat Screen TV) netflix just works without any issues.
    But of course both Stan and Presto fail, one with a "Not connected to the internet" type error (WTF) and the other complaining it cannot display on a external device. I reported the errors to both Stan and Presto a year or so ago and I was fobbed off and of course the errors still occur..
    IMHO this (Plus innovation like the ability to download content and watch later) is a good example of why netflix will win in the Australian market.. they are focused on their viewers (Unlike Stan and Presto).

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