How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Renece Brewster from Data Creative.
Current gig: Founder of Data Creative
Location: Melbourne, Australia
Current mobile device: A very smashed up Samsung S6 Edge
Current computer: iMac and two Macbook Air laptops (I have a problem)
One word that best describes how you work: Relentlessly
What apps/software/tools can’t you live without?
Google Drive: I have three computers so keeping everything connected is invaluable!
Slack: Finding I’m actually getting annoyed when someone is not on Slack
HubSpot Sales: Being able to track email opens and click through has been life changing
Uber: I rarely drive to meetings now – Uber lets me leave later and continue working while on the go
What social network do you find the most useful?
LinkedIn and Twitter
What were the most important lessons you learned while growing your business?
The hardest lesson I’ve learnt along the way is to trust my instincts. This can be very hard at the start when you’re trying to get your business off the ground but you always know when something is ‘not right’ but having the strength to listen and act upon it comes with time.
Your team are everything. Hire attitude above skill and if they have a problem, you have a problem – simple as that.
What has been the most surprising part of your business journey?
The belief and trust that others have put in me that push me step outside my comfort zone
What everyday thing are you better at than anyone else?
Multi-tasking – I think I can change gears and get through a lot of work in a day
What’s your sleep routine like?
Non-existent! But really, who needs sleep anyway?
What advice would you offer to other businesses on how to succeed?
Fake it till you make it and never ever give up!
Comments
One response to “How I Succeeded: Data Creative’s Renece Brewster”
Hi Renece,
Congrats on your success. Reading your business webpage, I still don’t really know what you do. Perhaps include an example of what personalised video is. I figure it’s recording a dozen videos, then sending them to the correct customer segment.
Thanks for the feedback
Essentially we take existing video assets or create a video template and then a database and personalise the video. Here is an example we did recently for TAB corp where we used the users birthday to create a personalised story featuring their “lucky numbers”
https://s3-ap-southeast-2.amazonaws.com/tab-dc/cup2016/94f15de1-54ac-418f-b3d1-3b00a2804208/final.mp4
Hope this helps!
R