App subscriptions is the fastest growing business model on the Google Play Store. In fact, there has been a 10-fold increase in consumer spending on subscription apps over the last three years, according to Google. That’s why Google is bringing out a feature that lets developers offer an introductory subscription price for their apps in the Play Store to help them attract long-term customers. Here’s what you need to know.
Google Play Store already allows developers to give customers free trials for their paid-apps. Limited-time subscription promotional pricing will become part of the Play Developer Console toolset very soon.
According to Google global head of app business development Larissa Fontaine:
“Coming soon, you’ll be able to create an introductory price for new subscribers for a set period of time. For example, you can offer a subscription for $1 per month for the first three months before the normal subscription price kicks in.”
The aim is to help developers acquire more subscribers and create a steady flow of income from those regular customers.
The promo subscription pricing program is currently in early beta. If you’re an Android app developer and want to sign up for the beta program, you can register here.