When you’re looking for good deal online it can be easy to forget that you’re giving your money to corporations whose business practices you don’t necessarily agree with. DoneGood aims to offer sustainable and ethical alternatives in your feed so that you don’t need to do all the research yourself.
Let’s say I’m looking for a new pair of shoes. I might head over to Google and search for “slip ons”. DoneGood will see that you’re interested in shoes and will appear in your search results with recommendations for alternative brands that emphasise sustainability and social responsibility. In the case of the slip on shoes, for example, DoneGood suggested I might be interested in Ecco rather than Vans, as Ecco strives to use environmentally-friendly manufacturing techniques. They also support a lot of smaller companies doing good work like United By Blue, a outdoors bag and clothing maker who pledges to remove 450g of garbage from nature with every item sold through their environmental cleanups, or The Root Collective, who work with women in Guatemala in impoverished communities to handcraft their items.
Right now there’s a Chrome extension that works with Google and Amazon. There’s also an iOS app (Android coming soon) that you can use to browse their selection of responsible brands directly, organised by the different issues they support. It’s a nice way to assure your holiday shopping isn’t all for nought.