Would You Pay $100 For Five Of The Best Potato Chips On Earth?

Would You Pay $100 For Five Of The Best Potato Chips On Earth?

If you’re going to shell out $100 for potato chips, each crisp should be more filling than Elvish lembas bread, or pack so much flavour it’d put Willy Wonka’s entire catalogue to shame. I supposes the Swedish-based St Erik’s Brewery is aiming for the latter with this limited run, five-chip boxset.

Perhaps the world is running out of things to charge extortionate prices for, leaving St Erik’s little recourse but to assault the fertile lands of the humble potato chip. With the help of the Swedish National Culinary Team, the brewery put together 100 boxes containing five, hand-crafted crisps.

If they weren’t already sold out, you could pick one up for 499 kroner, or around $95 in local dollars.

So, what do they taste like? The strong, bitter flavour of money poorly spent? No, not exactly. According to St Erik’s, the chips are composed of matsutake, truffle seaweed, Leksand onion, crown dill, Ammarnäs potatoes and the brewery’s own India Pale Ale wort.

Well, they sound delicious enough. But $100 delicious? And it’s not like you can even store them — given the packaging, I doubt they’d retain their succulence for very long.

Sterik’s Chips [St Erik’s Brewery]

Originally published on Gizmodo Australia.


  • Your figures are a bit off, as they often are in sensationalist stories. 499KR is just over AUD$70 or USD$55.

  • I’m certain I don’t want to pay to try these potato chips.

    One of our favorite snack foods in France and some other southern European countries are real potato chips that are made of slices of potato cooked in oil so that they are still slightly oily. Much, much better than the reconstituted, extruded potato mush, if it even contains any potato at all, rubbish with artificial flavours that you get in Oz, UK, USA, Germany and other unenlightened places.

    You don’t seem to able to get them in Oz, WA supermarkets at least.

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