Putting on a little fragrance at the beginning of the day and expecting it to stick around through the day and through an evening event is a bit of a tall order, but Aaron Marino, of IAmAlphaM, has a very simple (and almost obvious) trick to help it last longer -- and thankfully it's not "just apply more." Moisturise.
It's actually pretty simple. If you moisturise your face before applying cologne or another fragrance, it will evaporate more slowly, and stick around longer without you having to apply more or overwhelm everyone around you. Since cologne and other fragrances are a dilution of scent in water and alcohol, just moisturise first, then apply your fragrance (or even a bit of aftershave, if you rely on that for all of your nice-smelling needs) instead of applying it right out of the shower or immediately after you shave.
To see the whole explanation, hit play on the video above, or the link below to read more.
How to Make Your Cologne Last Longer [IAmAlphaM]