Elevator Pitch: Xplor

Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we’re talking with Mark Woodland, founder of Xplor .

In 128 words or less, explain your business idea.

Xplor is the world’s first end-to-end tech platform for education. The magic happens in the parent app which allows families to connect in real time with their child’s learning journey through a live feed of photos, videos and activities during the day.

The all-in one platform also offers free software and hardware to education facilities, enabling educators to spend more time teaching and less time administering, and is winning over parents, schools and childcare centres both locally and internationally.

What strategies are you using to grow and finance your idea?

Investing in our team — Our employees have direct contact with our customers, so we hire people who are motivated and inspired by Xplor’s vision.

What’s the biggest challenge facing your business?

Our biggest challenge currently is scaling our teams to meet customer demand.

How do you differentiate your business from your competitors?

We have built a brand. We are not afraid to ask questions and change things that don’t work.

What one phone, tablet or PC application could you not live without?

Apple Music. Love my music.

What’s the best piece of business advice you’ve ever received?

Don’t smoke your own exhaust.

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