If This Then That (IFTTT) is one of the best automation services around, and starting today, it's going to get a lot better. Until today, you always needed to set up, discover and activate recipes on the IFTTT site or app. Now, you can do it directly from the third-party app you want to use. The idea here is to embrace IFTTT more as a service than a standalone app. So, much like how you can integrate Dropbox into just about any app out there where it makes sense, you'll be able to do the same with IFTTT. This should make automation simpler and faster. Right now the service is limited to a handful of partners, including LIFX and Stack Lighting right now, but more are in development. Head over to IFTTT's blog post for a list of the apps that are launching soon, and don't be too surprised if you find integration options in your favourite apps in the future.
IFTTT is coming to an app near you [IFTTT Blog]