Marketing can be daunting for a fledging small business owner. There's already enough on their plate and marketing is one of those things that can backfire if it's not done correctly. But it's something that small business owners should learn to master if they want their company to succeed in the long-term.
Wouldn't it be nice if your business just all of a sudden went viral on social media and you didn't even have to lift a finger for that to happen? Unfortunately, these kinds of things seldom happen. If you want to get the word out on your business, you need to do it yourself, even if you don't want to or know how to.
Over at small business blog Flying Solo, marketing coach Jayne Tancred said that while she noted that many entrepreneurs proclaimed their hatred for marketing, it's important to understand the reasons behind it. One of the most common reasons is that small business owners simply don't know what they're doing when it comes to marketing.
Tancred's advice? Commit to learning and experimenting with it bit by bit:
"Many new businesses owners jump into execution feet first by deciding that they’re going to start by learning to use marketing tools like Twitter, Facebook or Google Ads. However, those tools have limited value if you haven’t yet gotten to grips with the thinking that goes into effective marketing, so my recommendation is that you focus first on educating yourself on the basics. (Things like identifying your unique selling proposition or USP, for example). Once you’re clear about what you want to achieve, and how you plan to achieve it, you’ll be well placed to up-skill yourself on the mechanics of bringing it all to life."
You can hit the link below for more marketing advice for small business owners.
[Via Flying Solo]